Test Bank for Marketing Management An Asian Perspective 6th Edition by Kotler

This is completed downloadable of Test Bank for Marketing Management An Asian Perspective 6th Edition by Philip Kotler,‎ Kevin Lane Keller,‎ Swee Hoon Ang

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Test Bank for Marketing Management An Asian Perspective 6th Edition by Kotler

Test Bank for Marketing Management An Asian Perspective 6th Edition by Kotler

Product Descriptions

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

Table of contents

Part 1 – Understanding Marketing Management
Chapter 1: Defining Marketing for the 21st Century
Chapter 2: Developing Marketing Strategies and Plans
Part 2 – Capturing Marketing Insights
Chapter 3: Gathering Information and Scanning the Environment
Chapter 4: Conducting Marketing Research and Forecasting Demand
Part 3 – Connecting with Customers
Chapter 5: Creating Customer Value, Satisfaction, and Loyalty
Chapter 6: Analyzing Consumer Markets
Chapter 7: Analyzing Business Markets
Chapter 8: Identifying Market Segments and Targets
Part 4 – Building Strong Brands
Chapter 9: Creating Brand Equity
Chapter 10: Crafting the Brand Positioning
Chapter 11: Competitive Dynamics
Part 5 – Shaping the Market Offerings
Chapter 12: Setting Product Strategy
Chapter 13: Designing and Managing Services
Chapter 14: Developing Pricing Strategies and Programs
Part 6 – Delivering Value
Chapter 15: Designing and Managing Marketing Channels and Value Networks
Chapter 16: Managing Retailing, Wholesaling, and Logistics
Part 7 – Communicating Value
Chapter 17: Designing and Managing Integrated Marketing Communications
Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events, and Public
Relations
Chapter 19: Managing Personal Communications: Direct Marketing and Personal Selling
Part 8 – Creating Successful Long-Term Growth
Chapter 20: Introducing New Market Offerings
Chapter 21: Tapping into Global Markets
Chapter 22: Managing a Holistic Marketing Organization

Product Details

Language: English
ISBN-10: 9810687974
ISBN-13: 978-9810687977      9789810687977

Author: Philip Kotler,‎ Kevin Lane Keller,‎ Swee Hoon Ang

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October 22, 2019, 8:05 pm UTC