Test bank for Introduction to Global Business Understanding the International Environment and Global Business Functions 1st Edition by Gaspar Bierman Kolari Risa
Test bank for Introduction to Global Business Understanding the International Environment and Global Business Functions 1st Edition by Gaspar Bierman Kolari Risa
4.5 (90%) 4 votes
Test bank for Introduction to Global Business Understanding the International Environment and Global Business Functions 1st Edition by Gaspar Bierman Kolari Risa
4.5 (90%) 4 votes

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Test bank for Introduction to Global Business Understanding the International Environment and Global Business Functions 1st Edition by Gaspar Bierman Kolari Risa

Test bank for Introduction to Global Business Understanding the International Environment and Global Business Functions 1st Edition by Gaspar Bierman Kolari Risa

Product Descriptions

The global business environment is rapidly changing because of shifts in geopolitical alliances, active roles of global institutions, and advances in information technology. Gaspar et al. INTRODUCTION TO GLOBAL BUSINESS, 1e introduces the comprehensive foundational and functional tools to better prepare students for a global business landscape. As part of the functional approach, the text flows smoothly and clearly from concept to application, asking students to implement their learning into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global landscape – culture, ethics, economic, and information technology. The purpose of this book is to introduce students to these principles in an engaging, current, and relevant way in the hope that they may develop the knowledge for successful careers in a globalized business landscape. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

Table of contents

Part I: Foundations of Global Business
1. The Rise of Globalization
2. The Evolution of International Business
3. Regional Economic Integration
4. The International Flow of Funds and Exchange Rates
Part II: Global Business Environment
5. The Cultural Environment of Global Business
6. The Legal, Economic and Political Environment of Global Business
7. Corruption and Ethics in Global Business
Part III: Global Business Strategy and Organization
8. Entry Strategies in Global Business
9. Control of Global Business
10. The Organization of Global Business
Part IV: Managing Global Business
11. Global Human Resource Management
12. Global Marketing
13. Global Operations and Supply-Chain Management
14. Global Financial Management
15. Global Accounting and Taxation

Product Details

Language: English
ISBN-10: 0547152124
ISBN-13: 978-0547152127          9780547152127
Author: Julian Gaspar,‎ Antonio Arreola-Risa,‎ Leonard Bierman,‎ Richard Hise,‎ James Kolari

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