Test Bank for Global Marketing Management 5th Edition by Kotabe Helsen
Test Bank for Global Marketing Management 5th Edition by Kotabe Helsen
4.4 (87.5%) 8 votes
Test Bank for Global Marketing Management 5th Edition by Kotabe Helsen
4.4 (87.5%) 8 votes

Test Bank for Global Marketing Management 5th Edition by Masaaki Kotabe and Kristiaan Helsen

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 Test Bank for Global Marketing Management 5th Edition by Kotabe Helsen

Test Bank for Global Marketing Management 5th Edition by Kotabe Helsen

Product Description:

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.  The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.”  The 5th Edition further addresses some peculiar phenomenon being observed in global marketing todayWhether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal.  Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

Table of contents:

Chapter 1: Globalization Imperative
Chapter 2: Economic Environment
Chapter 3: Financial Environment
Chapter 4: Global Cultural Environment and Buying Behavior
Chapter 5: Political and Legal Environment
Chapter 6: Global Marketing Research
Chapter 7: Global Segmentation and Positioning
Chapter 8: Global Marketing Strategies
Chapter 9: Global Market Entry Strategies
Chapter 10: Global Sourcing Strategy
Chapter 11: Global Product Policy Decisions I: Developing New Products for Global Markets
Chapter 12: Global Product Policy Decisions II: Marketing Products and Services
Chapter 13: Global Pricing
Chapter 14: Communicating With the World Consumer
Chapter 15: Sales Management
Chapter 16: Global Logistics and Distribution
Chapter 17: Export and Import Management
Chapter 18: Planning, Organization, and Control of Global Marketing Operations
Chapter 19: Global Marketing and the Internet

Product Details:

ISBN-13: 978-0470381113             9780470381113
ISBN-10: 0470381116
Author: Masaaki Kotabe, Kristiaan Helsen
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July 19, 2019, 2:38 am UTC