Solutions Manual for A Preface to Marketing Management 13th Edition by Peter
Solutions Manual for A Preface to Marketing Management 13th Edition by Peter Donnelly
4 (80%) 4 votes
Solutions Manual for A Preface to Marketing Management 13th Edition by Peter Donnelly
4 (80%) 4 votes

This is completed downloadable of  Solutions Manual  for A Preface to Marketing Management 13th Edition by J. Paul Peter,‎ James Donnelly Jr

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Solutions Manual for A Preface to Marketing Management 13th Edition by Peter

Solutions Manual for A Preface to Marketing Management 13th Edition by Peter

Product Descriptions

Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Table of contents

SECTION I – ESSENTIALS OF MARKETING

Part A – Introduction

Chapter 1: Strategic Planning and the Marketing Management Process

Part B – Marketing Information, Research, and Understanding

Chapter 2: Marketing Research: Process and Systems for Decision Making

Chapter 3: Consumer Behavior

Chapter 4: Business, Government, and Institutional Buying

Chapter 5: Market Segmentation

Part C – The Marketing Mix

Chapter 6: Product and Brand Strategy

Chapter 7: New Product Planning and Development

Chapter 8: Integrated Marketing Communications

Chapter 9: Personal Selling, Relationship Building, and Sales Management

Chapter 10: Distribution Strategy

Chapter 11: Pricing Strategy

Part D – Marketing in Special Fields

Chapter 12: The Marketing of Services

Chapter 13: Global Marketing

SECTION II – ANALYZING MARKETING PROBLEMS AND CASES

SECTION III – FINANCIAL ANALYSIS FOR MARKETING DECISIONS

SECTION IV – DEVELOPING MARKETING PLANS

Product Details

Language: English
ISBN-10: 0078028841
ISBN-13: 978-0078028847                  9780078028847

Author :  J. Paul Peter,‎ James Donnelly Jr

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